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Black
& White Member Advertising Rate Card
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| Page
Size |
1X |
3X |
6X |
Full
Half/Island
Half/Horizontal
Half Vertical
Third
Quarter |
$
760
$ 480
$ 480
$ 480
$ 400
$ 320 |
$
685
$ 430
$ 430
$ 430
$ 360
$ 290 |
$
620
$ 390
$ 390
$ 390
$ 325
$ 260 |
- Additional
charge of $150 per color.
- Additional
charge for bleed ads is 20 percent of
the page rate.
- TIA
non-member advertisers add 20 percent.
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4-Color
Cover* Member Advertising Rate Card
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| Cover |
1X |
3X |
6X |
Full-Inside
Full-Outside |
$
1,550
$2,025 |
$
1,450
$1,890 |
$
1,350
$1,770 |
* Only
full-page, 4-color ads accepted for
inside front, inside back or outside
back cover positions. Ads must bleed.
•
TIA
non-member advertisers add 20 percent.
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AD
SIZES
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| Ad
dimensions are shown width x height. |
Full
Page with Bleed: set document trim size
to 7 7/8" x 10 3/4" and extend
bleed 1/8" beyond all edges of the
page (8 1/8" x 11")
Full Page without Bleed: 7" x 10"
Half Page Island: 4 9/16" x 7 1/2"
Half Page Horizontal: 7" x 4 7/8"
Half Page Vertical: 3 3/8" x 10"
Third Page Square: 4 9/16" x 4
7/8"
Quarter Page Square: 3 3/8" x 4
7/8" |
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COVER
POSITIONS
Current cover advertisers have the right of first
refusal. Contact TIA for availability.
MECHANICAL SPECIFICATIONS
Provide artwork on disk (Macintosh/QuarkXPress). Include
screen and printer fonts and supporting image files
(300 dpi). Files may also be e-mailed in tif, eps,
jpg or pdf file format. Save images and files in CMYK
mode.
Film should be negative, right reading, emulsion side
down. Submit at 150 line screen for color ads and
133 line screen for black and white ads. If providing
film for a 4-color ad, build out of 4-color process
and include a color proof.
ARTWORK
The publisher does not accept responsibility for loss
or damage to artwork. The cost of artwork, logos,
typesetting, photographs, etc. is not included in
the price of advertisement placement. An hourly rate
applies if these services are needed.
DISPLAY AD CANCELLATIONS
Cancellations must be received on or before the 1st
of the month preceding publication date (for example,
January/February cancellation must be received by
December 1).
Cancellations of cover positions must be received
60 days prior to date of publication.
Advertisers or their agents will be responsible for
payment, even if copy is not received by the publisher
in time for printing.
CLASSIFIED ADVERTISING
Classified ads in the Tire Retreading & Repairing
section are accepted for used equipment and casings.
- Member:
Ads received from retreaders run one time free of
charge annually. Each additional insertion is $5
per line.
- Member:
Ads from professional equipment and casing dealers
are $10 per line.
- Non-member:
Each insertion is $15 per line.
Classified
ads for all other market sections are accepted for
equipment, products and services.
-
Member: Each insertion is $10 per line.
- Non-member:
Each insertion is $15 per line.
Display-style
classified ads (minimum size one column inch):
- Member:
Each insertion is $150/column inch.
- Non-member:
Each insertion is $200/column inch.
General
guidelines:
- Text
ads should be 10 lines or less.
- Ads
are subject to space availability. TIA reserves
the right to edit as necessary.
- Additional
fee applies for typesetting and design.
- Ads
run once unless otherwise specified.
Bonus
Distribution: As an added bonus, all classifed and
display-style ads are posted on TIA’s website,
www.tireindustry.org, at no additional charge to the
advertiser.
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Insertion Order Form 
