Advertising Planner and Agreement
TODAY'S TIRE INDUSTRY, published four times annually, is the educational resource for tire dealers, retreaders, and rubber recyclers. It gives you, the advertiser, direct access to thousands of proven decision makers, at discounted rates. The discount program for frequent advertisers allows you to customize your advertising selections. The more you advertise, the better the rate. Today's Tire Industry is the best source for reaching all of your potential customers in the tire, retreading and repairing, and rubber recycling industries.
Black & White Member Advertising Rate Card | | Page Size | 1X | 3X | 6X | Full
Half/Island
Half/Horizontal
Half Vertical
Third
Quarter | $ 760
$ 480
$ 480
$ 480
$ 400
$ 320 | $ 685
$ 430
$ 430
$ 430
$ 360
$ 290 | $ 620
$ 390
$ 390
$ 390
$ 325
$ 260 | • Additional charge of $150 per color. • Additional charge for bleed ads is 20 percent of the page rate. •TIA non-member advertisers add 20 percent. |
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4-Color Cover* Member Advertising Rate Card | | Cover | 1X | 3X | 6X | Full-Inside
Full-Outside | $ 1,550
$2,025 | $ 1,450
$1,890 | $ 1,350
$1,770 | • Only full-page, 4-color ads accepted for inside front, inside back or outside back cover positions. Ads must bleed.TIA non-member advertisers add 20 percent. |
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AD SIZES | | Ad dimensions are shown width x height. | Full Page with Bleed: set document trim size to 7 7/8" x 10 3/4" and extend bleed 1/8" beyond all edges of the page (8 1/8" x 11")
Full Page without Bleed: 7" x 10"
Half Page Island: 4 9/16" x 7 1/2"
Half Page Horizontal: 7" x 4 7/8"
Half Page Vertical: 3 3/8" x 10"
Third Page Square: 4 9/16" x 4 7/8"
Quarter Page Square: 3 3/8" x 4 7/8" |
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COVER POSITIONS
Current cover advertisers have the right of first refusal. Contact TIA for availability.
MECHANICAL SPECIFICATIONS
Provide artwork on disk (.jpg, QuarkXPress preferred). Include screen and printer fonts and supporting image files (300 dpi). Files may also be e-mailed in .tif, .eps, .jpg or .pdf file format. Save images and files in CMYK mode.
Film should be negative, right-reading, emulsion side down. Submit at 150 line screen for color ads and 133 line screen for black and white ads. If providing film for a 4-color ad, build out of 4-color process and include a color proof.
ARTWORK
The publisher does not accept responsibility for loss or damage to artwork. The cost of artwork, logos, typesetting, photographs, etc. is not included in the price of advertisement placement. An hourly rate applies if these services are needed.
DISPLAY AD CANCELLATIONS
Cancellations must be received on or before the 1st of the month preceding publication date. Contact TIA for details.
Cancellations of cover positions must be received 60 days prior to date of publication. Contact TIA for details.
Advertisers or their agents will be responsible for payment, even if copy is not received by the publisher in time for printing. CLASSIFIED ADVERTISINGClassified ads in the Tire Retreading & Repairing section are accepted for used equipment and casings. - TIA Members: Ads received from retreaders run one time free of charge annually. Each additional insertion is $5 per line.
- TIA Members: Ads from professional equipment and casing dealers are $10 per line.
- Non-members: Each insertion is $15 per line.
Classified ads for all other market sections are accepted for equipment, products, and services. - TIA Members: Each insertion is $10 per line.
- Non-members: Each insertion is $15 per line.
Display-style classified ads (minimum size one column inch):
- TIA Members: Each insertion is $150/column inch.
- Non-members: Each insertion is $200/column inch.
General guidelines: - Text ads should be 10 lines or less.
- Ads are subject to space availability; TIA reserves the right to edit as necessary.
- Additional fee applies for typesetting and design.
- Ads run once, unless otherwise specified.
Bonus Distribution: As an added bonus, all classified and display-style ads are posted on TIA's web site, www.tireindustry.org, at no additional charge to the advertiser.
Contact Information: LaKisha Pindell Director of Advertising
800.876.8372
301.430.7280
301.430.7283 Fax lpindell@tireindustry.org
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