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FOR IMMEDIATE RELEASE
  Roy Littlefield
January 11, 2005    
301-430-7280


TIA Announces Tire Initiative for Research, Education
and Safety (TIRES) Program

BOWIE, Maryland –January 11, 2005 – The Tire Industry Association (TIA) has announced a new name for the proposed "check-off" program.  The program will now be called Tire Initiative for Research, Education and Safety (TIRES).  “We felt the check-off program name meant nothing to most dealers,” said Dick Gust, TIA President.  “The new acronym now tells you exactly what the program is and should help everyone in the industry understand what it’s all about.”

The TIRES Program aims to achieve the same goals as TIA previously outlined in the “Check-off Program.”   With the permission of Congress and approval by the tire industry through a referendum, a small fee that is passed on to consumers would be charged on new and replacement tires sold in the United States and used on highway vehicles.  A new organization, the National Tire Safety, Research and Education Alliance would be specifically created to collect the funds and coordinate a national program to finance consumer education campaigns, tire industry personnel training programs, and research and development.  A percentage of the funds would also go to state and regional tire dealer associations to support their efforts in these three areas as well. A Board of Directors made up of people representing tire dealers and marketers, importers, tire manufacturers and other tire industry-related professionals would manage the Alliance.

TIA has created a draft that outlines that basic structure of this program.  However, this year the Association plans on meeting with tire dealers at state and regional tire dealer association meetings, supplier meetings, and marketing group meetings to explain the framework of the program and obtain their input regarding the details of how the program should be structured in order to devise a program that satisfies the desires of the tire industry.  “We want the involvement of every citizen of the tire community that would be affected by this program to ensure the TIRES Program truly reflects the wants and desires of the industry and each dealer can take ownership in it as well as benefit from it,” Gust said.

 
TIA believes the tire industry needs a coordinated national program to foster consumer education, industry training, research and development. A national program would reflect positively on the entire industry since it would demonstrate the industry’s commitment to ensuring safe tire use, professional servicing, and furthering product improvement through industry-funded research and development. The Tire Initiative for Research, Education and Safety (TIRES) Program fits this bill.

Over sixty national "check-off" programs are currently operating in U.S. industries.

# # #

TIA is an international association representing all segments of the tire industry, including those that manufacture, repair, recycle, sell, service or use new or retreaded tires, and also those suppliers or individuals who furnish equipment, material or services to the industry. The Tire Industry Association (TIA) has a history that spans more than 80 years and includes several name changes. Originally known as the National Tire Dealers & Retreaders Association (NTDRA), the organization gave birth over the years to the American Retreaders Association (ARA) and the Tire Association of North America (TANA).  ARA changed its name to the International Tire & Rubber Association (ITRA) and merged with TANA in 2002 to form the current Tire Industry Association (TIA), which now represents every interest in the tire industry. 


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TIA RELEASES PRELIMINARY DETAILS OF "CHECK-OFF" PROGRAM

BOWIE, MD – (December 8, 2003) The Tire Industry Association (TIA) has released preliminary details of the proposed "check-off" program. A great deal of dialogue has occurred in the past several months regarding the need for a mechanism that generates funds used for programs that support the collective tire industry. However, very little has been reported on how such a program would be established, how it would work, and exactly what the funds would be used for. While some of the details of the program are still in development, following is a preliminary description of how the program TIA endeavors to create will work.

TIA proposes a National Tire Safety, Research and Education Alliance Act to fund a coordinated national program to support consumer education, industry training, research and development. This program would augment existing consumer education and tire industry personnel training programs by the Rubber Manufacturers Association (RMA), the National Highway Traffic Safety Administration (NHTSA) and TIA, and it would fund a variety of other industry training and education programs, including those sponsored by state and regional tire dealer associations. This legislation must be approved by Congress to allow the tire industry to work together without violating antitrust regulations.

The Alliance can only be created through a national referendum of all new tire manufacturers, tire dealers and marketers, and tire importers after the legislation is approved by Congress. The Alliance would only be established if approved by a two-thirds majority. Further, the Alliance could be terminated at any time through an industry referendum. Oversight of the Alliance would fall under the Secretary of Transportation. This would provide some level of government oversight for projects directed to the public good and help to deter challenges asserting that the Act is nothing more than a private sector public relations campaign.

A Board of Directors made up of people representing tire dealers and marketers, importers, tire manufacturers and other tire industry-related professionals would manage the Alliance, with each having one vote. This Board would determine what programs the Alliance will conduct to enhance consumer education, employee safety and training, and further industry research and development. Information discovered in research and development activities would be used in education and training programs for consumers and tire industry personnel. A full-time professional staff would be hired to implement the Board’s directions.

These activities would be financed by a small fee on each new and replacement tire manufactured in or imported into the United States that is used on highway vehicles. One of the staff’s functions would be to collect the fees amounting to about $100 million annually. Assessments for new and replacement tires manufactured domestically would be collected at the first point-of-sale by the Alliance. Assessments for tires produced outside the United States would be collected by Customs Service, under contract to perform this service for the Alliance at the points the tires enter the U.S. The tire manufacturers or import agents would advise the Alliance of the purchasers and the numbers of tires sold to them. At that point, the Alliance would invoice those purchasers quarterly for the assessed fees. This allows dealers to use the "float" to their advantage.

At no point do the funds collected go into government coffers. The National Tire Safety, Research and Education Alliance Act would expressly restrict how assessments may be used. It would limit the level of administrative expenses and prohibit the use of assessments for lobbying purposes or consumer advertising. The Alliance would be responsible for ensuring that all fees are collected and would also be authorized to sue in federal court to compel the payment of the fees. Anyone who fails to pay would be liable for the Alliance’s attorney fees and costs.

Over sixty "check-off" programs are currently operating in U.S. industries. Two were recently subject to challenge. TIA has studied these challenges and believes that as long as the funds are expended on education, training, research and development (the Act specifies funds cannot be used for generic industry advertising), there would be no basis for challenging the National Tire Safety, Research and Education Alliance Act.

TIA believes the tire industry needs a coordinated national program to foster consumer education, industry training, research and development. A national program would reflect positively on the entire industry because it would demonstrate the industry’s commitment to ensuring safe tire use, servicing and furthering product improvement through industry-funded research and development.


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