2010 TIA ENVIRONMENTAL SYMPOSIUM SCHEDULE (subject to change)
NEW! Download TIA Events to your PDA or Outlook!  THURSDAY, SEPTEMBER 30, 2010
9:00 a.m. - 2:00 p.m.
Golf at the Beach/Golf Tournament* Shotgun start at 10:00 a.m.
7:00 p.m. - 10:00 p.m. 
Welcome Reception/Jamaican Beach Party*
FRIDAY, OCTOBER 1, 2010 8:00 a.m. - 8:30
a.m.
TIA Goes
Green
The Tire industry Association, long a leader in tire and
rubber recycling, broadened its scope this year with the creation of the
Environmental Advisory Council (EAC). In this opening session, EAC Co-Chair Dick
Gust and TIA President Wayne Croswell will introduce this new program and the
EAC's plans to bring you the products, services, and programs to help you
institute various green measures and increase your profits. Learn how TIA's EAC
can provide the resources you need to build your own team to work towards
environmental responsibility in your operation.
Speakers: Dick
Gust
Co-Chair, Environmental Advisory Council
Wayne
Croswell
President, Tire Industry Association 8:30 a.m. - 9:15 a.m.
Orange
Is the New Green
Yokohama Tire Corporation's Fred Koplin will
lead off the Symposium's opening session with a look at how Yokohama's use of an
alternative renewable material - orange oil - reduces their environmental
footprint without compromising product performance. Yokohama's orange-oil
infused technology (first developed for racing tires) combines sustainable oil
from orange peel and natural rubber to dramatically cut the use of petroleum.
Hear how Yokohama has incorporated this technology together with a unique inner
liner to produce a breakthrough passenger tire that is 80%
petroleum-free, has superb grip, and saves gas. Learn more about these
eco-friendly tires and Yokohama's Green Initiative - an overall company
campaign to produce world-class products while protecting the
environment, beginning with the design of environmentally-friendly products
and manufacturing with zero emissions.
Speaker: Fred Koplin
Director of Marketing Communications, Yokohama Tire
Corporation
9:15 a.m. – 9:30 a.m.
Refreshment Break
9:30 a.m. – 10:15 a.m.
Environmental Best Practices for the Tire and Service Station Dealer
Today, it’s not enough to be on the best corner and be competent; you have to be fast, clean, and environmentally friendly. Atlanta, Georgia-based Sierra Piedmont, Inc. brings two leading automotive service experts to show you how. In this high-charged session, the pair will discuss environmental best management practices drawn from their experience serving thousands of retail automotive facilities over the past 15 years. This presentation will allow you to create an improved environmental image, protect profits, and it may be THE competitive differentiator you’re looking for.
Speakers: Scott Pate
President/CEO, Sierra Piedmont, Inc.
Debbie Strawhand
Auto Services Program Manager, Sierra Piedmont, Inc.
10:15 a.m. - 11:00 a.m.
Michelin and Sustainability
Today, through the combined efforts of car makers, engine builders, and tire manufacturers, new vehicles are less and less polluting. For tire maker Michelin, this commitment to the environment is carried out through the company’s sustainable mobility program. Michelin’s Don Baldwin will take you through the activities that support Michelin’s sustainable transportation and freight movement. These include the operation of Michelin’s manufacturing plants to limit their impact on the environment, as well as control of the materials and suppliers the company uses. Also, it will explore how Michelin encourages the design and performance of its products to incorporate characteristics to reduce fuel usage and emissions and how the company looks for recycling and other end of life activities for its products to reduce the overall impact on the environment.
Speaker: Don Baldwin
Product Marketing Manager, Michelin Americas Truck Tires
11:00 a.m. – 11:15 a.m.
Refreshment Break 11:15 a.m. - 12:00 Noon
Maryland Scrap Tire Program:Tire Stockpile Cleanups and Recycled Tire Market Development Efforts
A presentation of the Maryland Scrap Tire Program’s efforts to eliminate tire stockpiles throughout the state and to develop and grow markets for recycled tires through demonstration projects, including rubber asphalt paving, playground and walking path installations, green roofs, and other beneficial uses of scrap tires.
Speaker: James Woods
Associate Engineer, Maryland Environmental Service
12:00 Noon – 1:00 p.m.
Grille on the Bay (Lunch)
1:00 p.m. – 2:30 p.m.
Greening Highways Means Saving Money and the Environment
A panel of asphalt rubber experts will present information on the most common methods of using end-of-life tires as a beneficial engineering material in asphalt pavements, including the benefits of using scrap tire rubber as a thin friction course surfacing on aged concrete, the performance of rubberized asphalt in New Jersey, and manufacturing and placing rubberized asphalt to achieve green pavements and black budgets. This is a great opportunity for tire dealers, rubber recyclers, and public works officials to meet with, and learn from the leading experts experienced in all aspects of rubber pavement technology. Learn how you can play a role in making scrap tire rubber a key part of achieving sustainable and eco-friendly pavements in your community.
Moderator: Doug Carlson
V.P., Asphalt Products, Liberty Tire Recycling
Speakers: Mark Belshe
Executive Director, Rubber Pavements Association
Mark Edsall
Technical Marketing, All States Materials Group
2:30 p.m. – 2:45 p.m.
Refreshment Break
2:45 p.m. – 3:30 p.m.
Superfund Issues Affecting the Tire Industry
The federal Environmental Protection Agency (EPA) recently notified over 100 tire dealers in Kentucky, Ohio, and West Virginia that they may be liable for clean-up costs from a 2006 tire fire at the former Cooksey Brothers Landfill in Ashland, Kentucky. This is the fourth time in the last two years that EPA has sought to recover cleanup costs from tire dealers and others business under the “Superfund” program. The Superfund law has potentially severe legal and monetary consequences for tire generators, collectors, recyclers, and disposers of scrap tires. Get briefed on the current status of Superfund liability for tires, oil, and other discarded automotive materials. Hear some case histories and possible resolutions to legal challenges the tire industry faces from Superfund determinations.
Speaker: Gary R. Letcher, Esquire
Law Office of Gary R. Letcher, PC 3:30 p.m. – 4:00 p.m.
Separating Myths from Facts Concerning the Use of Recycled Rubber Products
Environmental activists and others continue to perpetuate myths and misconceptions concerning the use of recycled rubber in various rubber-based products. Industry advocacy groups, associations, and leading tire recycling companies are launching proactive campaigns to bring the facts to the forefront and reveal how study after study has concluded that the use of crumb rubber in products such as synthetic turf or playground surfaces poses no health or environmental risk. If you want to know more about the scientific, performance, and environmental facts concerning recycled rubber products, don’t miss this workshop.
Speaker: Mike Wezel
Vice President Sales & Marketing, Liberty Tire Recycling 4:00 p.m. – 7:30 p.m.
Mega Trade Show featuring TIA Environmental Exhibits 8:30 p.m. – 11:30 p.m.
Hospitality Suites sponsored by WMDA Supplier Companies
SATURDAY, OCTOBER 2, 2010 8:30 a.m. – 9:00 a.m.
Continental Breakfast 9:00 a.m. – 9:45 a.m.
What Dealers Can and Should Do to Become Greener
Bridgestone has made environmental practices an integral part of its everyday retail business. While it’s easy to embrace the concept of a “green shop,” it’s not as easy to know which practices offer the best opportunities to reduce the environmental impact of typical tire, battery, and automotive service facilities. This presentation draws upon practical approaches to understanding air, water, solid, and hazardous waste impacts in a retail facility and how to reduce them (especially considering cost, secondary effects, and energy and greenhouse gas implications). Discover how these successful approaches can help you help your customers go green.
Speaker: John Sheerin
Retail Environmental Director, Bridgestone Retail Operations, LLC 10:00 a.m. – 10:45 a.m.
One Team, One Planet: Thinking Green for a Better Tomorrow
Bob Handlos will discuss how Bridgestone Americas is taking a leadership role in environmental outreach and programs under a global initiative called “One Team, One Planet.” Mr. Handlos will highlight why being “green” isn’t just the right thing to do; it also makes good business sense.
Speaker: Bob Handlos
Vice President, Product Development, Bridgestone Americas Tire Operations
10:45 a.m. – 11:30 a.m.
Eco-Friendly Tire and Auto Care
If your job or company’s operation doesn’t revolve around environmental protection, what can you do to be green? You may even ask what exactly “green” is anyway. If you are not totally certain how to get going on going green – or if you are not clear exactly what this subject has to do with your tire and auto service operation – don’t miss this session. Curry’s Auto Service, Inc., with five locations in Virginia, has a list of ideas and an impressive track record in eco-friendly operations. Curry’s recycles almost everything that comes in the door – oils, antifreeze, chemicals, refrigerants, metals, tires, coffee cups, paper, and more. The shop has also partnered with national and community-based environmental and recycling programs for everything from retail rebate coupons, to hybrid vehicles, to alternative fuels, to consumer education on reducing emissions and increasing gas mileage. From basic to visionary, this session has what you need to start your own green program.
Speaker: Matt Curry
President, Curry’s Auto Service, Inc.
11:30 a.m. – 3:30 p.m.
Mega Trade Show featuring TIA Environmental Exhibits 7:00 p.m. – 11:00 p.m.
Crab & Seafood Feast
PLEASE NOTE: Session topics subject to change. Conference registration fee applies ($225 for TIA members; $325 for non-members).
* Optional events available at additional cost.
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