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FOR IMMEDIATE RELEASE
TIA Contact: Roy Littlefield
April 23, 2008
301-430-7280

TIA Hires Manager of Public Relations & Promotions

BOWIE, Maryland – (April 23, 2008) The Tire Industry Association (TIA) today announced the hiring of Richard Porter as the new manager of public relations & promotions. In this newly created position, Porter will be responsible for increasing the visibility of the association, it’s benefits of membership, and will also be involved in the overall communications efforts of the association.

Porter brings over 10 years of communications experience with him and has previously worked for associations, public relations firms, state government and private industry. He has experience in virtually all aspects of marketing communications, including public relations, advertising, collateral material production, and communications strategy development.

“We are very delighted that Richard has joined the TIA staff,” said TIA Executive Vice President Roy Littlefield. “He brings a wealth of communications experience that we believe will be extremely beneficial in the promotion of TIA’s programs and services, in addition to his role as media liaison. With the addition of this new position, we feel we are making a positive step forward in spreading TIA’s message to the entire industry.” 

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TIA is an international association representing all segments of the tire industry, including those that manufacture, repair, recycle, sell, service or use new or retreaded tires, and also those suppliers or individuals who furnish equipment, material or services to the industry. The Tire Industry Association (TIA) has a history that spans more than 80 years and includes several name changes. Originally known as the National Tire Dealers & Retreaders Association (NTDRA), the organization gave birth over the years to the American Retreaders Association (ARA) and the Tire Association of North America (TANA).  ARA changed its name to the International Tire & Rubber Association (ITRA) and merged with TANA in 2002 to form the current Tire Industry Association (TIA), which now represents every interest in the tire industry. 

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