Passenger Tire Replacement

When replacing tires, do you know which tires are best for maximum performance and safety? If purchasing just two tires for a passenger car, should the new tires go on the front axle or the rear axle?

The Tire Industry Association (TIA), one of the leading authorities on tires and tire training, has teamed up with Bridgestone Americas business units Bridgestone Americas Tire Operations (BATO) and Bridgestone Retail Operations, LLC. (BSRO) to help consumers answer these and many other tire-related questions in a brief seven-minute video. Launched in support of April's National Car Care Month, consumers may access the free video by visiting the TIA Web site (www.tireindustry.org), BATO's Web site (www.tiresafety.com), and BSRO's Web site (www.FirestoneCompleteAutoCare.com).

The video, Passenger Tire Replacement, is comprised of three modules:

• Module 1 discusses tire sizing and how the information contained on the vehicle tire placard helps consumers select the best tire and inflation pressure for their vehicle.

• Module 2 helps consumers understand tire replacement guidelines, most importantly the proper installation when replacing only two tires and the consequences of improper installation.

• Module 3 educates consumers on the critical issue of tire rotation, and how proper tire rotation can save consumers money, fuel and ensure maximum tire life and performance.

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video format - Quicktime
7 min 45 sec
27.9MB

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