The Tire Industry Association (TIA) is excited to introduce our "Tire Safety Starts Here" campaign exclusively for TIA members with certified technicians. This campaign includes several FREE promotional tools to encourage consumers to do business with you!
If you do employ TIA Certified Technicians, you are eligible to receive a FREE "Tire Safety Starts Here" Promotional Kit. The FREE packet includes 50 tri-fold brochures, one show room poster, and one service truck decal. To receive this free offer, please provide a list of the Certified Technicians at your facility and either fax the order form (PDF) or fill out the online form to the number listed. You can also order additional materials at a nominal cost (pricing listed on order form).
 The type of brochure you will receive depends on whether you have Certified Automotive Tire Service (ATS) or Certified Commercial Tire Service (CTS) technicians. If you employ both, then you will receive 50 of each brochure with your free kit. At this time, only one poster is allowed at each location and one service truck decal is in the free kit. You can order additional service truck decals, but only as many decals as you have Certified CTS Technicians.
 There are two tri-fold brochures; one is designed for passenger/light truck tire retail dealers who have Certified ATS Technicians (cick for ATS Brochure Sample) and the other is for commercial truck tire dealers who have Certified CTS Technicians (cick for CTS Brochure Sample). They can be used for cold calls, point of sale displays, mailings, etc., to promote the fact that you are a TIA Member who employs TIA Certified Technicians. Please take note of the Frequently Asked Questions section which reinforces the key points of the TIA training that can become controversial when dealing with a customer because of industry myths and incorrect practices.
 These promotional items are only available to TIA Members that employ currently TIA Certified Technicians. If you do not have any employees with TIA Certification or want to check the certification status of employees who may have expired, you can contact TIA at 800-876-8372 ext. 106 or visit TIA's website at www.tireindustry.org for more information.
These promotional items are the first phase in our "Tire Safety Starts Here" campaign. In the near future, we will be providing eligible TIA members with tag lines and logos that can be used in print and radio ads, and on business cards, invoices, etc. Again, our goal is to help you promote your commitment to training and safety to your customers.
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