The Performance Tires & Wheels section of the SEMA Show sponsored by TIA will now be called, Tires, Wheels & Equipment (TWE). This name change is a result of feedback from exhibitors and attendees for a name that more closely fits the products that are being displayed in this popular section of the trade show.

New Headquarters Hotel
We also have another new name to remember for the upcoming show in Las Vegas. TIA's Headquarters Hotel for TWE will move from Caesars Palace to
the new Planet Hollywood Hotel. We're excited about this change and the new opportunities it presents for TIA's special events, the Welcome Reception and the Breakfast with the President.

Register Today for the Tires, Wheels & Equipment/SEMA Show.
You may register online at www.tireindustry.org and follow the links to SEMA’s website to register for the trade show or go directly to www.semashow.com. For qualified buyers before October 24, the registration fee is $15 online and $25 via fax or mail, with the exception of non-exhibiting manufacturers which is $200 per person. After October 24, registration will be $60 (US) on-site or via online registration. Advance fees are payable by credit card or check only. All registrations are subject to review and approval by Show Management.

TIA’s host hotel, Planet Hollywood Resort and Casino, is accepting online reservations. To reserve a room online, visit their website at https://reg.itsmeetings.com/its/0811AAWLAS/start.asp?group=TIA or by calling (800) 967-8852 – be sure to mention you are with TIA when placing your reservation to receive the discounted rate of $180 plus tax,single/double.

A tentative schedule is listed below.

MONDAY, NOVEMBER 3
11:30 a.m.– 12:00 p.m. Annual Membership Meeting
(open to all members)
6:30 p.m.– 9:30 p.m. Welcome Reception
(open to all members and show attendees)

TUESDAY, NOVEMBER 4
6:45 a.m.– 9:00 a.m. TIA Breakfast with the President
(open to all members and show attendees)
9:00 a.m.– 5:00 p.m. Tires,Wheels & Equipment/SEMA Show
2:00 p.m.– 3:30 p.m. “Tires at Two”Seminars

WEDNESDAY, NOVEMBER 5
9:00 a.m.– 5:00 p.m. Tires,Wheels & Equipment/SEMA Show
2:00 p.m.– 3:30 p.m. “Tires at Two”Seminars

THURSDAY, NOVEMBER 6
9:00 a.m.– 5:00 p.m. Tires,Wheels & Equipment/SEMA Show
2:00 p.m.– 3:30 p.m. “Tires at Two”Seminars

FRIDAY, NOVEMBER 7
9:00 a.m.– 4:00 p.m. Tires,Wheels & Equipment/SEMA Show