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Site Updated: 5.13.08

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TIA Website Advertising
Print Advertising


The Tire Industry Association gives you - the advertiser - direct access to thousands of decision makers in the tire industry. Unlike most sites, we do not charge you for the number of impressions (the number of times a page is viewed that contains your ad) but for 1, 3, 6 and 12 month blocks of time on our websites -- a better value for each advertising dollar. Three sizes of banner ads are available on the site: square button ads, tower button ads and banners. Choose among three popular TIA websites in which to place your online advertisements:

www.tireindustry.org
The main TIA website and an industry resource containing over 900 pages. The site has prime placement in all the major search engines as well as listings in search engines for dozens of countries around the world. In 2003 the site received 171,000 unique visitors or over 3,200 a week. In 2004 the site received over 296,000 unique visitors or over 5,700 a week. The site has grown exponentially in conent and visitors since it began in 2002.
*

www.worldtireexpo.org

The official site for the World Tire Expo. Average visitors in the months leading up to a show number over 650 a week with over 11,000 unique visitors in 2003.

www.marketplace.tireindustry.org

TIA's Internet Marketplace is a one-stop shopping experience for every product and service related to the tire and wheel industry. Average sessions served number over 500 a week with an anticipated total of over 26,000 a year.


A Global Advantage
While a majority of visitors to the Tire Industry Association websites are from the United States, the site is also viewed by people in dozens of countries throughout the world. Your advertising dollars reach potential customers in the Unites States and around the globe. Since 2003 users visited www.tireindustry.org from the following countries:

Argentina
Aruba
Australia
Austria
Bahamas
Belgium
Bermuda
Brazil
Bulgaria
Canada
Chile
China
Cocos (Keeling) Islands
Costa Rica
Croatia
Cyprus
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
Estonia
Fiji
Finland
France
Germany
Ghana
Greece
Guatemala
Guinea
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Latvia
Lebanon
Lithuania
Luxembourg
Madagascar
Malaysia
Mauritius
Mexico
Micronesia
Morocco
Netherlands
New Caledonia (French)
New Zealand
Nicaragua
Norway
Pakistan
Peru
Philippines
Poland
Polynesia (French)
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Singapore
Slovak Republic
Slovenia
South Africa
South Korea
Spain
Sweden

Switzerland
Syria
Taiwan
Thailand
Trinidad and Tobago
Turkey
Ukraine
United
United Arab Emirates
United States
Uruguay
Uzbekistan
Venezuela
Yugoslavia
Zimbabwe


* NOTE: All stats for www.worldtireexpo.org and www.tireindustry.org are from January 1, 2003 – December 31, 2004 using Veris Consulting’s proprietary server software except where noted. Annual unique visitation statistics for the Marketplace are based on projections of past performance (due to incomplete 2003 results) using i-Pop's "Live Stats." Sites have began recording statistics in November and December of 2002. All sites have grown dramatically in visitation and continue to do so. For example www.tireindustry.org had 365 unique visitors during the first complete week statistics were taken ( 11.24.02-11.30.02) and 6,827 unique visitors (2.713.05-2.19.05).



Button Ads
Button Ads are small graphic advertisements that link to your website. Button Ads are placed on the sides of the site in the navigation bar, on every single page of the site (except the hompage on www.tireindustry.org). They provide constant visibility and are never swapped out with other ads. Choose from one of three sites or all three at a better rate, and the longer your ad is online, the more you save. Compliment your print advertising in TIA publications with a presence on our website. Rates are supplied for the standard square size and the tower size.

Square Button Ad

width: 102 pixels
height: 101

Available:
www.tireindustry.org
www.worldtireexpo.org
www.marketplace.tireindustry.org


Sample Button Ad
102 x 101 pixels

Cost on single site:
1 month:
3 months:
6 months:
12 months:

Cost on all three sites:
1 month:
3 months:
6 months:
12 months:


$155
$275
$525
$935


$255
$455
$865
$1,535

Non-member advertisers add 20%

Tower Button Ad

width: 102 pixels
height: 204

Available:
www.tireindustry.org
www.worldtireexpo.org
www.marketplace.tireindustry.org



Sample tower Button Ad
102 x 204 pixels


Cost on single site:
1 month:
3 months:
6 months:
12 months:

Cost on all three sites:
1 month:
3 months:
6 months:
12 months:


$245
$425
$815
$1,455


$415
$705
$1,345
$2,225

Nonmember advertisers add 20%



Banner Ads
Banner ads are wide, rectangular graphic advertisements that link to your website. The banner is positioned at the top of the TIA Marketplace and appears on every page of the site. It provides constant visibility and are never swapped out with other ads. A banner ad can compliment your print advertising in TIA publications and button ads on TIA’s two other websites.


sample Banner Ad 310 x 50 pixels

Available:
www.marketplace.tireindustry.org

cost
1 month: $195
3 months: $350
6 months $500
12 months: $800


Nonmember advertisers add 20%




For additional information about website advertising, please contact
LaKisha Pindell
Director of Advertising
800.876.8372
301.430.7280
301.430.7283 Fax
lpindell@tireindustry.org