TIA Website Advertising

The Tire Industry Association gives you - the advertiser - direct access to thousands of decision makers in the tire industry. Unlike most sites, we do not charge you for the number of impressions (the number of times a page is viewed that contains your ad) but for 1, 3, 6 and 12 month blocks of time on our websites -- a better value for each advertising dollar. Three sizes of banner ads are available on the site: square button ads, tower button ads and banners. Choose among three popular TIA websites in which to place your online advertisements:

www.tireindustry.org
The main TIA website and an industry resource containing over 900 pages. The site has prime placement in all the major search engines as well as listings in search engines for dozens of countries around the world. In 2003 the site received 171,000 unique visitors or over 3,200 a week. In 2004 the site received over 296,000 unique visitors or over 5,700 a week. The site has grown exponentially in conent and visitors since it began in 2002.*

www.worldtireexpo.org
The official site for the World Tire Expo. Average visitors in the months leading up to a show number over 650 a week with over 11,000 unique visitors in 2003.

www.marketplace.tireindustry.org
TIA's Internet Marketplace is a one-stop shopping experience for every product and service related to the tire and wheel industry. Average sessions served number over 500 a week with an anticipated total of over 26,000 a year.


A Global Advantage
While a majority of visitors to the Tire Industry Association websites are from the United States, the site is also viewed by people in dozens of countries throughout the world. Your advertising dollars reach potential customers in the Unites States and around the globe. Since 2003 users visited www.tireindustry.org from the following countries:

* NOTE: All stats for www.worldtireexpo.org and www.tireindustry.org are from January 1, 2003 – December 31, 2004 using Veris Consulting’s proprietary server software except where noted. Annual unique visitation statistics for the Marketplace are based on projections of past performance (due to incomplete 2003 results) using i-Pop's "Live Stats." Sites have began recording statistics in November and December of 2002. All sites have grown dramatically in visitation and continue to do so. For example www.tireindustry.org had 365 unique visitors during the first complete week statistics were taken ( 11.24.02-11.30.02) and 6,827 unique visitors (2.713.05-2.19.05).

Button Ads
Button Ads are small graphic advertisements that link to your website. Button Ads are placed on the sides of the site in the navigation bar, on every single page of the site (except the hompage on www.tireindustry.org). They provide constant visibility and are never swapped out with other ads. Choose from one of three sites or all three at a better rate, and the longer your ad is online, the more you save. Compliment your print advertising in TIA publications with a presence on our website. Rates are supplied for the standard square size and the tower size.

Square Button Ad width: 102 pixels height: 101 Available: www.tireindustry.org www.worldtireexpo.org www.marketplace.tireindustry.org Sample Button Ad 102 x 101 pixels Cost on single site: 1 month: 3 months: 6 months: 12 months: Cost on all three sites: 1 month: 3 months: 6 months: 12 months: $155 $275 $525 $935 $255 $455 $865 $1,535 Non-member advertisers add 20%

Tower Button Ad width: 102 pixels height: 204 Available: www.tireindustry.org www.worldtireexpo.org www.marketplace.tireindustry.org Sample tower Button Ad 102 x 204 pixels Cost on single site: 1 month: 3 months: 6 months: 12 months: Cost on all three sites: 1 month: 3 months: 6 months: 12 months: $245 $425 $815 $1,455 $415 $705 $1,345 $2,225 Nonmember advertisers add 20%

Banner Ads
Banner ads are wide, rectangular graphic advertisements that link to your website. The banner is positioned at the top of the TIA Marketplace and appears on every page of the site. It provides constant visibility and are never swapped out with other ads. A banner ad can compliment your print advertising in TIA publications and button ads on TIA’s two other websites.


sample Banner Ad 310 x 50 pixels

Available:
www.marketplace.tireindustry.org

cost
1 month: $195
3 months: $350
6 months $500
12 months: $800


Nonmember advertisers add 20%