2015 Global Tire Expo Educational Sessions
Tuesday, November 3
TPMS: New Developments in TPMS and Tool Technology - 10:00 a.m. – 11:30 a.m.
This is your chance to hear straight from the original equipment manufacturers what has just come out and what the future holds for TPMS. The 2015 model year is proving to be a little more challenging to the technicians in field, compared to the last couple years. Many of the OE sensor manufacturers will be in attendance to educate attendees on what to look for on the newer vehicles hitting the road.
The second half of this seminar will focus on today’s TPMS tools that can offer many benefits to your service center. This is a one-stop shop where you will hear directly from the TPMS tool manufacturers about many of the tools available today. Plus, you’ll learn how these pieces of equipment can help turn TPMS service into the profit center it should be for your business.
Truck Tires: Road Service Safety - 10:00 a.m. – 11:00 a.m.
Road service trucks are the backbone of the commercial tire industry. But servicing tires on the side of a road or highway creates a number of additional safety hazards. This seminar will analyze the risks associated with emergency road service and provide valuable tips that dealers can use to protect employees.
Using Digital to Your Advantage – 12:00 p.m. – 1:00 p.m.
Jamie Reutershan from Google will present data from the new 2015 release of the Google/Critical Mix “Tire Buyer’s Path to Purchase” survey to examine how tire buyers use digital when shopping for new tires. These trends are used as a basis for suggesting strategies to increase consideration with shoppers and to turn them into buyers.
Successful Tire Dealers Share Their Secrets - 2:00 p.m. – 3:30 p.m.
Join the Modern Tire Dealer Tire Dealer of the Year, the Tire Business Humanitarian Award winner, and the Tire Review Top Shop for presentations on what makes them successful followed by an informative question and answer session.
Wednesday, November 4
Truck Tires: TPMS for Trucks - 10:00 a.m. – 11:00 a.m.
Inflation pressure maintenance is becoming more important for fleets with rising tire costs and CSA regulations. This session will focus in the different types of tire pressure monitoring system technology that fleets are currently using and provide attendees with the service requirements for each system.
Aftermarket Wheels and Tires – Right Sale, Right Fit 10:00 a.m. – 11:00 a.m.
An informed sales and install team inspires confidence in customers. TIA and the SEMA Wheel & Tire Council are offering new and updated resources to support you in making the sale and completing the install. Equip your sales staff with the data-driven knowledge they need to educate your customers on the effects of various plus-sizing decisions on vehicle dynamics and provide your techs with the resources they need to correctly and quickly install aftermarket wheel and tire packages while maintaining TPMS integrity and accuracy.
Women Driven: Women in Business – Shattering the Glass Ceiling! 1:00 p.m. – 2:30 p.m.
Powered by SEMA Businesswomen’s Network & TIA
Female Only - Networking & Education Special Event: The last decade has witnessed a growing awareness of the value women bring to the workplace, the impact they make on organizational bottom line, and the contribution to the economy at large. It has driven policy makers and industry leaders to support women’s engagement in the workforce, and ascension into positions of greater influence. On its own though, it’s not enough. Hear from a panel of successful women in the automotive industry and participate in an open dialogue on the qualities it takes to excel in business.
Management: Training More Than Tires 2:00 p.m. – 3:00 p.m.
Most tire dealers understand the importance of technician training to service tire and wheel assemblies. But the training obligations extend far beyond tires, so retailers must be aware of all of the different types of training that they should provide. This seminar will outline all of the different training requirements that tire retailers should consider when developing a comprehensive employee training program.
Global Retread Symposium 3:00 p.m. – 5:00 p.m.
TIA and the Tire Retread & Repair Information Bureau (TRIB) will host a gathering of retread industry leaders and professionals from around the world to discuss retread issues that cross international boundaries and impact the industry as a whole. The symposium will include panel discussions, led by industry experts, on a number of relevant topics that affect the retread industry. All those in the retread industry are invited to attend.