TRIB Gets Certified with TIA
By David Stevens, TRIB Managing Director | Posted at 06/02/2016 07:53 AM
This week has been Tire Safety Week in the US and I thought it was a good time to highlight the recent Commercial Tire Service Training program I went through with the Tire Industry Association (TIA) in Baltimore, Maryland. This 4-day program is designed for experienced tire service employees with at least one year of hands-on experience. The first day of training was focused on attendees (including myself) that have less hands-on experience in working with tires. This smaller group of trainees...
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10 Keys to Safely Accepting Checks from Your Customers
By checXchange Mobile | Posted at 03/04/2016 12:02 PM
With the rise of debit cards, ACH, e-payment systems and other new payment technologies, some would tend to believe that the paper check is becoming extinct. To the contrary, paper checks still account for about 20% or more of the total payments made annually to merchants for goods and services. According to the 2013 Federal Reserve Payments Study, the percentage of payments made by check was still “20% of all payments made”. This amounted to $128.3 billion in checks being paid, with a value of...
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A Woman's Point of View
By Arin Stroud, Marketing Manager, Purcell Tire & Rubber Company | Posted at 10/21/2015 13:22 PM
Many years ago when I was interviewing for a job in automotive parts sales, my potential employer asked me, “How do you think you’ll do in a man’s world?” My response was, “Oh…really?  Is this a “man’s world?”  Seven years in outside sales and multi-million dollar annual revenues later, by me-- a woman--must prove otherwise. While automotive parts sales is different than tires, they are closely related and encompass a lot of the same strategies and objectives. Certainly, yes, there is an...
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The Internet - Your Presence is Required
By Holly Biondo, Net Driven | Posted at 04/08/2015 06:13 AM
Research shows that, even in 2015, small businesses are consistently still missing the boat when it comes to their online presence. Building an online presence takes more than just creating a website with your business address and phone number and a list of products that you sell.  Think of it as a virtual version of your business. A 24-hour digital showroom. What kind of impression is your digital doppelganger creating? There are many reasons why having a strong Internet presence is important...
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Why Social Media Matters
By Holly Biondo, Net Driven | Posted at 03/19/2015 12:06 PM
Social media. It’s no secret that most of the connected world uses it. According to Pew research, in January 2014, over 74% of online adults were on social media. Facebook alone has over 1.2 billion users. People can connect with each other, share photos, tag friends in posts, raise funds through crowd sourcing, talk about their interests, and discuss pop culture. But can it really help you grow your business?  The consumer buying process has changed drastically over the years. Thanks to the...
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How Much is Your Website Really Costing You?
By Holly Biondo, Net Driven | Posted at 01/07/2015 11:24 AM
There is a difference between having a website and having a well-designed website.  Today, there are hundreds of companies boasting free and cheap website services. But what do you get for free or cheap? As the saying goes, you get back what you put in, and websites are no exception.       For small businesses, it can be very stressful deciding how to allocate a limited marketing budget and how much to spend on a website. Spending money on a poorly designed website is one of the biggest...
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Custom Web Design vs. Template
By Jeanne Laktash, Net Driven | Posted at 10/31/2014 13:42 PM
Your website is one of the single most important things a potential customer sees when researching your business. You want it to stand out, and to look professional, all while reflecting your business’s mission and values. On top of that, you need it to be unique from everyone else’s website, but not so unique that it misses the mark. How is this possible? If creating a unique website sounds like a daunting task, that’s because it is. While this may not be the answer you were looking for, it is...
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Reviewing the Importance of Online Reviews
By Nicole Matthews, Net Driven | Posted at 09/24/2014 08:07 AM
When was the last time you counted your stars? I’m not talking about the remote bodies of light in the night sky or your favorite actors on the big screen. I’m talking about your reputation. Do you know how customers perceive your business and products? The number of stars, thumbs ups, and written reviews you receive can serve as an asset. To be successful, it’s important for you to understand the value of reviews and how to manage your online reputation. We live in a world where customers can...
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Your Relationship with Search Engines
By Net Driven | Posted at 07/09/2014 10:59 AM
Understanding Search Engines Will Benefit Your Business You know the big names in search -- Google, Yahoo, Bing -- but do you know how they work? What is it that makes your tire website appear on the first page instead of the third when a potential customer searches for tires in your area? A lot, it turns out. It’s time to learn a little more about the relationship between your website and search engines. Understanding the Relationship You have a tire business. You want your website to appear...
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Shocking Data: 46% of Your Phone Calls are ‘Missed Opportunities’
By McKay Allen | Posted at 04/25/2014 10:57 AM
Of all of the amazing data Conversation Analytics extracts from phone calls, perhaps the most useful is data about Missed Opportunities. This data has massive implications for the tire industry. This Missed Opportunity data is included in the Q1 call report on this infographic. Seriously, it’s cool. Click on it. We released this information in an infographic earlier this week. It contained some very high level aggregate metrics we extracted from phone calls about conversions, lead scores and...
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