Global Tire Expo / SEMA Show



2019 Registration is Now Open!
TIA's Pre-Show Events during Global Tire Expo / SEMA Show


The Global Tire Expo - Powered by TIA at the SEMA Show is targeted to all segments of the tire industry and serves the unique needs of tire dealers and the tire business community. Networking, social events, educational sessions and the Global Tire Expo trade show are all part of this opportunity-packed week in Las Vegas.

The 2019 TIA Pre-Show events and hotel registration are now available online! Please find the registration form and link to the hotel reservation below.

Pre-Show Event Registration |  Book Hotel Room  | Sponsorship Application

TIA Pre-Show Events

TIA's pre-show events welcome TIA members and tradeshow attendees to the upcoming Global Tire Expo/SEMA Show. Events include networking, socializing and a special awards ceremony highlighting professionals in the tire industry who have been influential in their career and life.

  • 12:00pm – 12:30pm - Annual Membership Meeting (TIA member are encouraged to attend)
  • 5:30pm – 6:30pm - Cocktail Hour (complimentary tickets)
  • 6:30pm – 8:00pm - Tire Industry Honors Awards Ceremony (complimentary tickets)
  • 8:00pm – 10:00pm – TIA Welcome Reception (tickets are $65.00 per person)


Hotel Information

TIA's host hotel this year is Caesars Palace Las Vegas Hotel and Casino. All pre-show events will be hosted here. 

Caesars Palace Las Vegas Hotel and Casino: Set in a sprawling complex of Roman-themed buildings along the bustling Las Vegas Strip, and is just 2 miles away from the Las Vegas Convention Center. The daily resort fee is $39.00 a day and includes in-room internet access for two devices, all local calls and daily fitness center admission for two. The resort fee is mandatory and included in the nightly rate. A self-serve check-in kiosk is also now available for all guests.


  • Thursday, Oct. 31 = $173.00
  • Friday, Nov. 1 – Saturday, Nov. 2 = $261.00
  • Sunday, Nov. 3 – Monday, Nov. 4 = $174.00
  • Tuesday, Nov. 5 – Thursday, Nov. 7 = $270.00
  • Friday, Nov. 8 – Saturday, Nov. 9 = $261.00

TIA's 2019 Educational Sessions


Automotive at 10: Wheel Retention and RIST - 10:00 a.m. - 11:00 a.m.
(Location: South Hall - S115-116)

The session will focus on step-by-step procedures for securing tire and wheel assemblies to the vehicle, while addressing the different tools that are used to deliver the proper torque.

Moderator: Matt White, TIA director of tire service

Presenters: Joseph Chizmar, account manager, Haltec Corp.; Don Tinker, North American business development, AME International; and Joseph Heath, technical manager, TIA


Truck Tires at 10: Truck Tire Changing Machines - 10:00 a.m. - 11:00 a.m.

(Location: South Hall - S106-107)

The session will explore the pros and cons of a heavy truck tire changing machine and provide helpful tips so technicians can ensure fleets get the full benefit of eliminating the use of hand tools when demounting and mounting truck tires.

Moderator: Kevin Rohlwing, TIA senior vice president of training


Hybrid & Electric Vehicles: Driving Us Back to the Future - 11:30 a.m. - 12:30 p.m.

(Location: South Hall - S106-107)

The session will explore emerging hybrid and electric technology, current trends and future forecasts from the perspective of the independent tire dealer. 

Presenter: Dave Crawford, president and CO, The Hybrid Shop


Tires at 2: Successful Tire Dealers Share Their Secrets - 2:00 p.m. - 3:30 p.m.

(Location: South Hall - S115-116)

Winning a national award from an industry trade publication is an honor that is always well-deserved. The criteria to be a candidate requires a higher level of excellence, so winning truly represents the best that the tire industry has to offer. We've invited the Modern Tire Dealer Tire Dealer of the Year, the Tire Business Humanitarian Award winner, and the Tire Review Top Shop to make brief presentations on what makes them successful and then participate in an informative question and answer session with the audience. 

Moderator: Kevin Rohlwing, TIA senior vice president of training



TPMSat 10: Programmable Sensors - 10:00 a.m. - 11:00 a.m.
(Location: South Hall - S115-116)

The session will discuss programmable sensors and remove the fear associated with the unknowns of sensor programming.

Presenters: John Amato, TPMS technical trainer, Autel North America; Anthony Babine, director of sales, northeast, Dill Air Control Products L.L.C.; Blendi Bega, sales manager, Alligator North America ; Matthias Froehlich, key account manager, Huf North America; Enri Osmani, general manager North America, Hamaton Inc.; John Rice, director of TPMS products and support, 31 Incorporated; and W. Ripptoe, team leader North America, Schrader TPMS Solutions. 

Moderator: Shawn Pease, TIA director of automotive tire service


Truck Tires at 10: Truck Tire and Wheel Assemby Balance - 10:00 a.m. - 11:00 a.m.
(Location: South Hall - S106-107)

The session will outline the steps technicians can take during the mounting and inflation process to improve balance, in addition to the different methods for external balance.

Presenter: Kevin Rohlwing, TIA senior vice president of training


TIA 2019 Legislative Review: How New Laws and Regulations Will Impact the Tire Industry - 12:00 p.m. - 1:00 p.m.

(Location: South Hall - S106-107)

The seminar will review upcoming and ongoing legislation and their impact on the tire industry and tire dealers’ businesses. Topics covered will include tire registration, repeal of the estate tax, tariffs, tax credits, automotive related legislation, and more.

Presenters: Dr. Roy Littlefield, TIA CEO; Roy Littlefield, IV, TIA director of government affairs


Management at 2: Re-engage Profitability by Engaging the New Generation Field of Study - 2:00 p.m. - 3:00 p.m.
(Location: South Hall - S115-116)

The seminar will cover how to connect with millennials, staff a tire and auto service store, make sales grow, increase margins, attract business and boost profits.

Presenter: Matt Winslow, senior instructor/content developer, Automotive Training Institute