Register for Last Retail Tire Store Leadership Class in 2022

BOWIE, Md. – The last class of the year for the Tire Industry Association (TIA) and MOHR Retail’s popular virtual Retail Tire Store Leadership (vRTSL) program begins Sept. 14. There are still openings for those interested in registering.

The vRTSL program is designed to help tire store managers develop the interpersonal and leadership skills needed to retain, engage and enhance their teams’ productivity and deliver exceptional performance and customer service. The course provides technology-based micro-learning, interactive, real-life, scenario-based modules and practical techniques drawn from national retail research. 

Class sessions will cover: Role of the Leader, Discovering Your Leadership Style, Communication Skills, Setting Performance Expectations, Improving Below Standard Performance, Effective Floor Supervision and Coaching in Real Time.

The class will be held once a week on Wednesday’s from 10 a.m. to noon EST from Sept. 14 to Nov. 2.

Students who attend all eight sessions and do the pre-work will receive a completion certificate.

The cost is $750 per student. Class size is a minimum of nine and a maximum of 16 people.

For more information and to register for the September vRTSL class, visit the

TIA website,, and click on events or go to For registration questions, contact Christine Hoogenboom, TIA director of training, at