Register for May’s Retail and Commercial Tire Store Leadership Classes

BOWIE, Md. – There is still time to register for the Tire Industry Association (TIA) and MOHR Retail’s popular virtual Commercial Tire Store Leadership (vCTSL) and virtual Retail Tire Store Leadership (vRTSL) classes, both of which start May 3.

The courses are designed to help tire store managers develop the interpersonal and leadership skills managers need to retain, engage and enhance their teams’ productivity and deliver exceptional performance and customer service.

The vCTSL class is targeted at commercial tire store managers, owner-managers and service managers/shop managers.

Coursework for the vCTSL class will cover: Role of the Leader; Discovering Your Leadership Style; Communication Skills; Setting performance Expectations; Improving Below Standard Performance; Effective Floor & Field Supervision; and Coaching in Real Time. 

The vRTSL class is designed for retail tire store managers, owner-managers and service managers/shop managers.

Course work for the vRTSL class will cover four modules: Foundations: Role of the Leader; Setting Performance Expectation; Improving Below-Standard Performance; and Effective Floor Supervision – Coaching in Real Time.

The vCTSL class will be held from 10:00 a.m. to noon (EST) every Tuesday and Thursday from May 3 to May 26 and the vRTSL class from 1:00 p.m. to 3:00 p.m. (EST) on the same days.

Students who attend all eight sessions of each class and do the pre-work will receive a completion certificate.

The cost for each class is $750 per student. Class size is a minimum of nine and a maximum of 16 people.

The classes are taught by Glen Nicholson, a former automotive service technician, tire store manager, district manager and past senior director of retail training for TBC Corp. Additional vRTSL classes will be offered in September and October 2022.

To register for the May vRTSL and vCTSL classes and to learn more about the courses, visit, click on the Training tab and then either the Retail Tire Store Leadership Training or Commercial Tire Store Leadership Training buttons. For additional registration questions, contact Christine Hoogenboom, TIA director of training, at For questions about the course, contact Glen Nicholson at or (561) 951-6834.