Retail Tire Store Leadership Training


TIA is partnering with training company MOHR Retail to offer a Zoom-based online Retail Tire Store Leadership training program. It is designed to help tire store managers develop the interpersonal and leadership skills needed to retain, engage and enhance their teams’ productivity and deliver exceptional performance and customer service. The course, which has been tailored specifically for managers of retail tire stores, combines technology-based micro-learning with interactive, real-life, scenario-based modules to provide participants with a personalized, performance-based learning opportunity. 

.Target Audience:

• Retail Tire Store Managers
• Owner-Managers
• Service Managers / Shop Managers
This course is delivered via eight (8) Zoom virtual meetings.
We are currently offering 5 classes in 2022. Each class includes 8 virtual Zoom
meetings. Meeting times are 10 am to Noon (EST) on the dates listed
below (Tuesdays and Thursdays):
Class #1: February 15, 17, 22, 24 and March 1, 3, 8, 10
Class #2: March 29, 31 and April 5, 7, 12, 14, 19, 21
Class #3: May 3, 5, 10, 12, 17, 19, 24, 26
Class #4: September 13, 15, 20, 22, 27, 29, October 4 & 6
Class #5: October 24, 26, 31, November 2, 7, 9, 14 & 16 
Attendance of all 8 sessions and pre-work is required to receive the completion certificate.

Course content: The coursework will cover four modules: Foundations: Role of the Leader; Setting Performance Expectation; Improving Below-Standard Performance; and Effective Floor Supervision – Coaching in Real-Tire.

The cost is $750 per student. Class size minimum of 9 and maximum of 16.

Students who attend all eight sessions and do the pre-work will receive a completion certificate.

Glen Nicholson, a former automotive service technician, tire store manager, district manager and past senior director of retail training for TBC Corp., will teach the course. He is well known in the industry as an expert in employee training.

MOHR Retail has been offering retail training for more than 30 years using innovative classroom and online learning methods as well as its own national retail research projects to stay on of top trends and fuel the success of retail outlets in all industries.