TIA Adds Additional Educational Session for the 2015 Global Tire Expo

Bowie, Md. – The Tire Industry Association (TIA) has added one additional educational session to its lineup at the Global Tire Expo/SEMA Show. The session details are as follows:

Tuesday, November 3, 2015, 12:00 p.m. – 1:00 p.m.

Using Digital to Your Advantage
Speaker: Jamie Reutershan, Strategy Development Manager, Auto, Google
Las Vegas Convention Center, South Hall, S106-107

Jamie Reutershan from Google will present data from the new 2015 release of the Google/Critical Mix “Tire Buyer’s Path to Purchase” survey to examine how tire buyers use digital when shopping for new tires. These trends are used as a basis for suggesting strategies to increase consideration with shoppers and to turn them into buyers.

The Global Tire Expo – Powered by TIA at the SEMA Show runs Tuesday, November 3 through Friday, November 6, 2015 at the Las Vegas Convention Center. SEMA Show registration information can be found at www.semashow.com