TIA and Net Driven® to Host Social Media Webinar

Bowie, Md. - The Tire Industry Association (TIA) will be hosting a webinar, “How Online Engagement Can Help Grow Your Business” presented by Net Driven® on Tuesday, April 29, 2014 at 2pm (EDT). Ross McArthur of Net Driven® will discuss how to determine the right channels for online engagement and how to connect with your customers through consistent posts and intriguing visuals.

"I think everyone can agree the tire industry has changed drastically over the past few years, and so has how tire dealers need to communicate with their customers," said Ross McArthur.

As Net Driven’s Director of Sales & Business Development - North America, Mr. McArthur works to help independent automotive businesses thrive. He has also worked for Fortune 500 companies including Michelin North America as a corporate sales partner where he was responsible for industry education and driving sales. Additionally, Mr. McArthur worked at Target Corporation as a part of their marketing team and brings a combination of automotive and marketing expertise to the industry.

“This is an excellent opportunity for tire dealers to learn more about how their customers are interacting online and how to participate in the conversation,” said TIA Executive Vice President Roy Littlefield.

Interested participants can register online for this free webinar.

About Net Driven®:
Founded in 2007, Net Driven® is a SaaS (Software as a Service) technology platform designed to provide effective and affordable online marketing solutions exclusively to the automotive industry. The Company focuses on helping dealers increase sales, profits and retention using the Internet. Headquartered in Scranton, PA, with offices in Duluth, MN, and Clermont, FL, the Company works with over 5,000 businesses across the United States and Canada. Net Driven’s three step online marketing solution drives consumers from their living room to a dealer’s showroom. This solution includes Internet marketing, a proprietary website and comprehensive monitoring, training, analytics and support. The Company’s technology and content was developed in conjunction with independent dealers and is now available to the industry at affordable prices.  For information, please visit www.getnetdriven.com

About TIA:
The Tire Industry Association, with a 90 year history representing all segments of the national and international tire industry, is the leading advocate, as well as, instructor in technical training of tire service technicians. For more information, please call 800-876-8372.