TIA Announces Educational Sessions for the 2014 Global Tire Expo – Powered by TIA

Bowie, Md. – The Tire Industry Association (TIA) has announced the educational sessions for the Global Tire Expo – Powered by TIA at the SEMA Show which runs Tuesday, November 4 through Friday, November 7, 2014 at the Las Vegas Convention Center. The tentative schedule is as follows:

Tuesday, November 4, 2014

TPMS at 10: Tire Dealers Share TPMS Success
Speakers: Sean MacKinnon, TIA Director of Automotive Training Development; Matt White, TIA Director of Tire Service; other industry representatives TBA
Now that we are years into TPMS service, we have invited several independent dealers to come and talk about how TPMS has impacted their businesses. Come hear how these dealers were able to turn TPMS headaches into TPMS profits.

Truck Tires at 10: CSA and the Changing Face of Truck Tire Service
Speaker: Kevin Rohlwing, TIA Senior Vice President of Training
This presentation outlines the Compliance Safety Accountability (CSA) program from Federal Motor Carrier Safety Administration (FMCSA) and demonstrates how it is affecting the way that fleets maintain their vehicles. It will provide a brief history of the program and address the updates/changes that have been made since its inception in 2010. It also shows how expectations are changing in the fleet maintenance business and how dealers can capitalize on these changes.

Tires at 2: Successful Tire Dealers Share Their Secrets
Speakers: TBA
The industry’s leading trade publications recognize three tire dealers for their accomplishments every year. Modern Tire Dealer presents the Tire Dealer of the Year to the independent dealer that demonstrates excellence in areas like business, marketing and management. Tire Business sponsors the Humanitarian Award, which is focused on a dealer who makes significant charitable contributions to their community. And Tire Review issues the Top Shop Award to a dealer who demonstrates a continued effort to be the best at everything in their respective market. This year’s winners will each give a brief description of their companies and then offer some insight on what they think has made them successful. Following the presentations, the winners will participate in a question and answer session that always includes valuable information.

Wednesday, November 5, 2014

TPMS at 10: TPMS Troubleshooting
Speakers: Sean MacKinnon, TIA Director of Automotive Training Development; Matt White, TIA Director of Tire Service
We have spent the last year talking to tire dealers across the country, finding out what the top ten TPMS issues they are facing in the shop. Come to find solutions to these issues and bring issues of your own for discussion.

Truck Tires at 10: Identifying Hazards in Commercial Tire Service
Speaker: Kevin Rohlwing, TIA Senior Vice President of Training
TIA has been tracking fatality data from the Occupational Safety and Health Administration (OSHA) since 2009 and has participated in several OSHA investigations related to commercial tire service over the past 17 years. This seminar will identify the most significant hazards to technicians that service truck tires and wheels and provide specific examples of both fatal and non-fatal accidents. It will also include tips and guidelines that service providers can use to prevent the types of accidents that often result in serious or fatal injuries that typically happen prior to an OSHA investigation.

Management at 2: The Future of Social Media
Speaker: Pat Sandone, Founder and President of Net Driven
An over-saturation of content and a shift toward app-only software means Internet users are starting to value quality relationships over the quantity of relationships in their network. Learn how to communicate with and keep your online audience engaged in today’s changing social media landscape.

Thursday, November 6, 2014

Management at 2: Risk Management and Standard of Care
Speakers: Kevin Rohlwing, TIA Senior Vice President of Training; Laramie Sandquist, Risk Manager-National Accounts, Federated Insurance Companies
TIA has been working closely with Federated Insurance over the past few years to help tire service providers develop effective risk management programs. Everything from driving safety to service procedures and training has an effect on the amount of liability that companies must assume. This presentation will identify the most common types of losses in the tire service industry and explain how standard of care applies to everything that happens in the shop. It will also feature actual case studies from the industry to demonstrate how easily a tire service provider can become exposed to litigation.