TIA to Host Marketing Metrics Webinar

Bowie, MD - The Tire Industry Association (TIA), in partnership with LogMyCalls, will host a webinar on Thursday, October 10, at 12pm (eastern) entitled “The 5 Most Important Marketing and Sales Metrics for Tire Businesses.” In this webinar, presented by McKay Allen, Inbound Marketing Manager at LogMyCalls, tire dealers will learn about how to measure their marketing efforts, what to track, and how to track it.

Specifically, attendees will learn:
• How some businesses are increasing web visits by 300%
• Which marketing data doesn’t matter
• Which metrics industry leaders rely on to make decisions
• How to measure marketing success – SEO and PPC
The webinar is free and open to TIA members and prospective members. To register for this webinar go to https://www4.gotomeeting.com/register/138407135.

Mr. Allen is a sought after marketer, speaker, and writer. He has spoken at events across North America including SMX (Search Marketing Expo), Social Media Strategies Summit, and SES. He has authored articles featured in Search Engine Journal, Mobile Marketer, Mobile Marketing Watch, Target Marketer, Search Engine Watch and numerous other publications.

Every TIA member company gets a LogMyCalls account totally FREE for 12 months. This account enables tire dealers to measure the effectiveness of their marketing, save money and improve their ability to make appointments and close business.