TIA to Host Webinar with LogMyCalls

Bowie, MD - The Tire Industry Association (TIA), in partnership with LogMyCalls, will host a webinar on Wednesday, March 5, 2014 at 2pm (EST) entitled “Tire Industry: Why Do Customers Choose You.” This webinar, presented by McKay Allen, Inbound Marketing Manager at LogMyCalls, will unveil new research about why and how customers make decisions about where to buy tires.

Specifically, the webinar will discuss the following:
• Why customers buy from your competition
• Where tire businesses fall short in attracting business
• Marketing and sales holes, and how to spot them
• Data and analytics from real tire retailers across North America

The webinar is free and open to TIA members and prospective members. Register online now.

Mr. Allen is a sought after marketer, speaker, and writer. He has spoken at events across North America including SMX (Search Marketing Expo), Social Media Strategies Summit, and SES. He has authored articles featured in Search Engine Journal, Mobile Marketer, Mobile Marketing Watch, Target Marketer, Search Engine Watch and numerous other publications.

About LogMyCalls:
LogMyCalls is utilized by small tire businesses and some of the largest tire companies in the world. These businesses use LogMyCalls to track which keywords, campaigns and marketing channels are generating phone calls. LogMyCalls also provides call recording and call routing to tire businesses across North America. For more information visit LogMyCalls.com or call (855) 889-3939.

About TIA:
The Tire Industry Association, with a 90 year history representing all segments of the national and international tire industry, is the leading advocate, as well as, instructor in technical training of tire service technicians. For more information, visit www.tireindustry.org or call 800-876-8372.