TIA to Launch Automotive Social Portal
Bowie, Md. – The Tire Industry Association (TIA) announced today that it will launch the Automotive Social Portal (ASP) in the first quarter of 2017 in a joint effort with the Automotive Marketing Foundation (AMF). The ASP provides a cloud-based infrastructure that allows TIA and other content providers to create and distribute consumer educational content, national, state and regional governmental issues through the dealer network to consumers. The ASP is free to all independent dealers in North America.
The Automotive Social Portal has multiple levels of participation that populate Dealer Social Network sites, Facebook, Twitter and Linked-in, with pertinent content all from a single dashboard. TIA, manufacturers, suppliers, state, regional associations and other information providers create and supply the content that the ASP delivers to dealers who redistribute it to their customers.
According to Roy Littlefield, Executive Vice President of the Tire Industry Association (TIA), “We are excited to partner with the Automotive Marketing Foundation to deliver this powerful social communications tool to the Tire and Auto Service Aftermarket. The ASP will give us a means for effective communication with consumers all across North America, as well as provide a significant benefit to all dealers.”
Wayne Croswell, former TIA President and founding member of the AMF, stated “It gives me great satisfaction to bring the power of this new communications technology through the Automotive Social Portal to TIA, State Tire Associations, Manufacturers and Dealers throughout North America. The industry has been missing a cohesive venue to allow Associations, Manufacturers, Suppliers and Dealers to educate, communicate and promote information to consumers. Furthermore, to be able to do this at no cost to TIA, Associations, dealers or consumers is a game changer.”
The software that drives the ASP was developed by Irvine, CA-based Rallio. Chuck Goetschel, CEO of Rallio, remarked “We are pleased to be able to deliver and support the Automotive Social Portal for all related parties. We look forward to working with the AMF and the various tire industry parties to bring the power of Rallio to the tire aftermarket.”
For more information on the Automotive Social Portal, contact TIA at 800-876-8372 or the AMF at 603-249-5530.
The Automotive Marketing Foundation is comprised of a group of business executives who have combined their expertise in the automotive aftermarket with proficiency in the latest marketing strategies made possible by the expanding online technologies available. The AMF was created to introduce modern marketing strategies. The AMF is dedicated to teaching the strategies available to automotive aftermarket businesses today.
Rallio is a technology platform that helps business owners manage their entire social media and reputation presence on a variety of websites, including Facebook, Twitter, LinkedIn, Google Plus, Yelp and more. Through Rallio’s innovative technology, business owners can improve their online presence and better reach and engage their customers.
The Tire Industry Association, with a 96 year history representing all segments of the national and international tire industry, is the leading advocate, as well as, instructor in technical training of tire service technicians. For more information, visit www.tireindustry.org or call 800-876-8372.