TIA Mourns the Loss of Stuart Zurcher, Former TIA Board Member and President of Strategic Alliance Group, Inc.

(Bowie, MD - 3/15/2019) – The Tire Industry Association (TIA) remembers Stuart “Stu” Zurcher, president of Strategic Alliance Group, Inc. and former Board Member for the Tire Industry Association. Stuart passed away on March 13th. He was 72 years old.

Stuart was born on January 31, 1947 in Decatur, IN to the late Arthur N. and Eva Joan (Pease) Zurcher. He received his Associates in Sheet Metal Development at International Harvester Apprentice School and 2 Associates in Mechanical Engineering at Indiana University-Purdue University - Fort Wayne and Indiana Institute of Technology. He also served in the U.S. National Guard.

Stuart was in the industry for over 40 years. In 1974, he founded Zurcher Tire of Angola Inc. in Angola, Indiana and managed the business until 2001. Stu became President of Strategic Alliance Group, Inc., and was the original founder of Tire Dealer Twenty Groups. He also was a long-time member of the Board of Directors for the Tire Industry Association where he served as Chair of the Training and Education Committee.

“Stu Zurcher was an enthusiastic TIA leader, a caring mentor, and a long-time supporter of the TIA training programs,” said Roy Littlefield, CEO of TIA. “He will be greatly missed by his many friends in the tire industry.”

Stu is survived by his daughter, Lesli J. Emerick of Fishers; 2 sisters, Vicki S. Magsamen of Fishers and Penny J. (Doug) Hinsky of Decatur; and a grandson, Emerson G. Emerick.

A Funeral Service will be held on 11:00 a.m. on Monday, March 18, 2019 at Haggard-Sefton-Hirschy & Zelt Funeral Home, with calling 1 hour prior from 10:00 – 11:00 a.m.


About Tire Industry Association: The Tire Industry Association (TIA), with a 99-year history representing all segments of the national and international tire industry, is the leading advocate, as well as, instructor in technical training of tire service technicians. For more information, visit www.tireindustry.org or call 800-876-8372.