TIA Releases New Consumer Tire Inflation Video for National Tire Safety Week


(Bowie, MD - 5/23/2018) – The Tire Industry Association (TIA), a leader in tire safety and education, just released a new Tire Safety Starts with Inflation video to celebrate National Tire Safety Week. Tire Safety Starts with Inflation is another installment in a series of consumer education videos that have addressed subjects like tire repair, winter tires, TPMS, inspection, tire selection, tire registration, and installing the spare tire. Since the debut back in 2013, these videos have received more than 770,000 views on YouTube.

Tire Safety Starts with Inflation explains the importance of proper tire inflation and the potential consequences of underinflation and overloading. The video stresses the need for regular inflation pressure maintenance and using the inflation pressure listed on the vehicle’s tire placard rather than the pressure molded on the sidewall. Tire Safety Starts with Inflation also includes animation that shows what happens inside the tire structure when sidewalls experience over-flexing and create dangerous levels of internal heat that ultimately break down the bonds between components resulting in a separation.

“We are excited about adding Tire Safety Starts with Inflation to our slate of consumer education videos,” said Kevin Rohlwing, TIA Senior Vice President of Training. “As we approach the summer months, proper tire inflation pressure has a direct effect on the safety and performance of every pneumatic tire. By following the simple steps and guidelines outlined in the video, motorists can help protect themselves from a blow-out while increasing the life of their tires.”

The Tire Safety Starts with is a series of consumer education videos that are available on TIA’s YouTube Channel (Tire Safety Starts Here) and website. Tire retailers and manufacturers can include the link or embedded code on their company websites or social media outlets without any restrictions or rights fees.


About Tire Industry Association: The Tire Industry Association (TIA), with a 98-year history representing all segments of the national and international tire industry, is the leading advocate, as well as, instructor in technical training of tire service technicians. For more information, visit www.tireindustry.org or call 800-876-8372.