TIA Releases Tire Safety Starts with Tire Registration Video

Bowie, Md. – The Tire Industry Association (TIA) announced that the latest installment in the “Tire Safety Starts with…” consumer education program has been released. Tire Safety Starts with Tire Registration outlines the different methods that motorists can use to register their tires. It also explains the date code within the tire identification number (TIN).

“With all of the additional attention that has been given to tire registration lately, we feel it is the perfect time to raise awareness on the subject,” commented Roy Littlefield, TIA Executive Vice President. “Our goal is remind retailers of their responsibility to provide the TIN for every new tire that they sell and educate motorists on why it’s important to follow through with the registration process.”

Tire Safety Starts with Tire Registration also includes information on how use the links provided by the Rubber Manufacturers Association (RMA). The video shows motorists how easy it is to find the tire registration page on the RMA website and register their tires with some of the most popular manufacturers.

 “The lack of consumer education regarding tire registration has been well-documented over the past few months,” remarked Kevin Rohlwing, TIA Senior Vice President of Training. “This short 4-minute video explains why tire registration is necessary and how easy it is for motorists to make sure they can be notified in the event of a tire recall.”

Tire Safety Starts with Tire Registration is available on TIA’s YouTube channel, www.youtube.com/tiresafetystartshere, and www.tireindustry.org. Since the Association’s YouTube channel was launched in late 2013, the consumer education videos have received more than 117,000 views. Retailers are encouraged to provide a link to the video or contact Donna Sage, TIA Director of Marketing and Communications, at dsage@tireindustry.org for a free download.

About TIA:
The Tire Industry Association, with a 90 year history representing all segments of the national and international tire industry, is the leading advocate, as well as, instructor in technical training of tire service technicians. For more information, visit www.tireindustry.org or call 800-876-8372.