TIA/GfK Webinar: How to Attract More Profitable Tire Customers

BOWIE, Md. – The Tire Industry Association (TIA) and market research firm GfK US will offer a free webinar March 22 on the latest methods for identifying the most profitable vehicles in a retail tire dealership’s point of sale (POS) system and local marketing area to drive more tire customers into its bays more often.

Titled “Attracting High-Value Tire Service Customers: A Fresh Approach,” the webinar will take place on Tuesday, March 22, at 2 p.m. EDT. To register, go to https://hubs.la/Q015cPD80.

The session will cover the “how” and “why” around:

  • Using fresh methods to increase sales and profit margins
  • Identifying and attracting high-value customers
  • Moving from mass marketing to target marketing
  • Competing against big-box stores and dealerships

GfK participants will include Neil Portnoy, managing director, POS tracking (tires U.S.), and Dave Stevens, vice president, POS tracking (tires U.S.). Dave Zielasko, TIA vice president of marketing and communications, will moderate the session.

“TIA is pleased to join GfK on this timely and important webinar addressing ways to assist tire dealers in using their own POS data to identify and attract more profitable tire service opportunities to their dealerships,” said TIA CEO Richard “Dick” Gust.