10:00 a.m.–11:00 a.m.
Presenters: Jose Moreno, Tire Service Manager, Tire Industry
Association; Ryan Graves, Automotive Tire Service Training
Manager, Tire Industry Association
Moderator: Shawn Pease, Director of Tire Service, Tire Industry Association
TIA has been actively investing in enhancing the Automotive Tire
Service (ATS) training and certification program to keep pace with
technological advancements. These updates specifically address the
evolving landscape of passenger, SUV, and light truck tire servicing
methods. Notably, the integration of tire pressure monitoring systems
(TPMS) has significantly impacted the way technicians are trained. This
session aims to provide attendees with a comprehensive overview of
the key updates to the ATS program, enabling them to understand the
essential knowledge and skills required for servicing both current and
future tires.
10:00 a.m.–11:00 a.m.
Moderator: Kevin Rohlwing, Chief Technical Officer, Tire Industry Association
Statistically, one of the most dangerous steps in the truck tire and wheel
service industry is inflating the tire. Single piece, multi-piece, tubeless
or tube-type, the risks associated with truck tire inflation are always
present. The Occupational Safety and Health Administration (OSHA)
has specific requirements for truck tire inflation devices and the
industry has equally specific guidelines on the steps that must be taken
to prevent a separation or spontaneous release of pressurized air. After
attending this session, attendees will gain a thorough understanding
of OSHA standards, industry best practices, and necessary tools/
equipment to ensure compliance and minimize risks for technicians.
2:00 p.m.–3:30 p.m.
Moderator: Kevin Rohlwing, Chief Technical Officer, Tire Industry Association
Award-winning and nationally renowned retail tire dealers possess
a unique combination of key qualities that make them successful.
“Successful Tire Dealers Share Their Secrets” has been a cornerstone of
TIA’s educational offerings for decades, recognizing that each business
holds its own unique formula for prosperity. In this session, the top
tire dealers in the industry will discuss the many reasons behind their
success as independent tire dealers.
10:00 a.m.–11:00 a.m.
Moderator: Shawn Pease, Director of Tire Service, Tire Industry
Association
Since its universal introduction in the 2008 model year, TPMS has
presented tire retailers with a persistent challenge. Manufacturers
continuously adjust systems to reduce compliance costs or enhance
functionality and data. To navigate this landscape, tire retailers must
customize TPMS training for technicians, covering electronic scan tool
management, sensor replacements, and relearn procedures. This session
advocates starting with fundamental principles across popular makes,
models, and brands. By revisiting basics, shop managers and owners
can gain a clearer understanding of current TPMS operations and the
pivotal role of tools and sensors in restoring functionality post-service.
10:00 a.m.–11:00 a.m.
Moderator: Kevin Rohlwing, Chief Technical Officer, Tire Industry Association
As the truck tire industry increasingly adopts tire pressure monitoring
systems (TPMS), commercial tire dealers will encounter more
assemblies with sensors attached to valve stems or secured to rims
with bands. Demounting and mounting truck tires with these sensors
necessitate additional care to prevent sensor damage. This session will
focus on the various configurations technicians may encounter and the
steps required for demounting and mounting to safeguard the sensor
from potential damage, highlighting the differences between using tire
irons and tire changing machines.
2:00 p.m.–3:30 p.m.
Moderator: Kevin Rohlwing, Chief Technical Officer, Tire Industry Association
In today’s litigious environment, tire retailers must safeguard themselves
with insurance against unforeseen accidents. While nobody anticipates
wheel-offs or fires, these risks persist and require daily management.
This session will look into the most prevalent risks associated with
vehicle servicing and maintaining physical facilities. It will detail the
implications of accidents involving customers leading to civil litigation.
Real-world lawsuit examples against tire retailers will serve as a basis for
discussing necessary protective measures in tire and wheel servicing.
Additionally, the session will conclude with fire prevention strategies
tailored to modern shop environments with a rising prevalence of
rechargeable batteries and electric vehicles.
All sessions are located at the La Vegas Convention Center Upper South Hall