About the Tire Industry Association
Tire Safety Starts Here is a consumer education initiative of the Tire Industry Association (TIA), created to make important tire safety information easier for everyday drivers to understand and use.
Who is TIA?
The Tire Industry Association is an international association representing all segments of the tire industry. For more than a century, TIA has supported tire safety through education, technician training, industry resources and advocacy.
This website brings that tire-industry knowledge directly to motorists—without the technical language. Our goal is simple: help drivers understand their tires, recognize potential safety concerns and know when to seek help from a trained tire professional.
Visit TireIndustry.org
Tire knowledge shouldn't be complicated.
Understand Your Tires
Get straightforward explanations of pressure, tread, TPMS, repairs, rotation and other everyday tire topics.
Recognize a Problem
Learn what common warning signs may mean and what to do when something doesn't look or feel right.
Find Professional Help
When a tire needs professional attention, connect with a TIA-certified tire dealer who can inspect it.
Built on tire safety, training and education.
TIA was established in 1921 and represents all segments of the tire industry. Its mission includes promoting tire safety through training and education, and it is a leading instructor in technical training for tire service technicians.
Find a Certified Tire Dealer
Don't guess when it comes to tire safety. Find trained tire service professionals near you.