Bowie, Md. – The Tire Industry Association (TIA) is pleased to announce that Early Bird Registration is now open for the 72nd Annual Off-the-Road (OTR) Tire Conference, taking place February 24–27, 2027, at the Hyatt Regency New Orleans in New Orleans, Louisiana.
For more than 70 years, the OTR Tire Conference has brought together the global off-the-road tire industry for an unparalleled experience focused on education, networking, and business development. The conference attracts more than 500 professionals from around the world, including tire dealers, retreaders, manufacturers, suppliers, and service providers, making it the premier event for the OTR tire industry.
The 2027 conference will feature three half-day general sessions designed to help attendees maximize growth through technical training, industry insight, and professional development. Educational programming will include live demonstrations, technical and safety presentations, legislative and economic updates, leadership development, emerging technologies such as artificial intelligence, and interactive discussions led by some of the OTR tire industry's most respected experts. Expanded tabletop networking opportunities throughout the conference will also provide attendees with
additional time to connect with manufacturers, suppliers, and fellow industry professionals.
Continuing its commitment to delivering an exceptional attendee experience, TIA has introduced several enhancements for the 2027 conference based directly on feedback from post-event surveys. Friday's general session will now conclude at 11:00 a.m., allowing attendees additional time to visit tabletop exhibits and connect with industry suppliers before departing. The popular Networking Social has also been expanded and will now take place from 11:00 a.m. to 2:00 p.m., creating even more opportunities for business conversations and relationship building. In addition, the highly successful Together We Roll Celebration—introduced in 2026 and overwhelmingly voted one of attendees' favorite conference events—has been extended until 10:30 p.m., giving participants even more time to celebrate, network, and give back alongside industry colleagues.
"One of the greatest strengths of the OTR Tire Conference is that it continues to evolve based on the feedback we receive from our attendees," said Dick Gust, CEO of the Tire Industry Association. "The enhancements we're making for 2027, from expanded networking opportunities to schedule adjustments that maximize valuable face-to-face time, reflect our commitment to delivering the industry's premier conference experience year after year. We want every attendee to leave New Orleans feeling that their investment of time and resources was worthwhile."
Beyond the educational programming, attendees can experience everything New Orleans has to offer while participating in popular conference traditions, including the annual golf tournament at TPC Louisiana, networking receptions, and additional leisure activities designed to foster meaningful business relationships in a relaxed setting.
Located in the heart of downtown New Orleans, the Hyatt Regency offers attendees convenient access to the city's world-famous restaurants, live music, historic attractions, and vibrant culture. Whether extending conversations after educational sessions or exploring the city with colleagues, attendees will enjoy a memorable conference experience both inside and outside the meeting rooms.
TIA members are encouraged to register during the Early Bird period to take advantage of discounted registration pricing. From August 3–17, 2026, full-access conference registration is available for $745 for TIA members in good standing. Beginning August 18, the member registration rate will increase to $820, with a final increase to $870 on February 1, 2027.
Conference registration must be completed before reserving hotel accommodations. Once registration is confirmed, attendees will receive an exclusive link to book within TIA's room block at the Hyatt Regency New Orleans. Due to the popularity of the conference hotel and leisure activities, attendees are encouraged to register and reserve accommodations early.
For information about sponsorship opportunities, please contact LaKisha Pindell at lpindell@tireindustry.org.
2027 Conference Sponsors as of 07/28/2026