Bowie, Maryland - The Tire Industry Association (TIA) will be hosting a webinar, “The Traditional Buying Process Turns Digital: Are You Keeping Up with the Changes?” presented by Net Driven® on Wednesday, February 12, 2014 at 2pm (EST). Ross McArthur of Net Driven® will discuss how the process for buying tires has changed for consumers. Years ago, a dealer’s showroom was the first point of contact. Today, it is a dealer’s website. Mr. McArthur will teach participants about the elements of a high-performing website and how it can help businesses to win new business and retain current business.
As Net Driven’s Director of Sales & Business Development - North America, Mr. McArthur works to help independent automotive businesses thrive. He has also worked for Fortune 500 companies including Michelin North America as a corporate sales partner where he was responsible for industry education and driving sales. He also, worked at Target Corporation as a part of their marketing team. Mr. McArthur combines a unique knowledge of the automotive industry and marketing to provide best in industry education.
“We are excited to offer this webinar presented by Net Driven®. Consumers buying habits have changed over the years and it is critical for dealers to understand the importance of their business’ online presence,” said TIA Executive Vice President Roy Littlefield.
Interested participants can register online for this free webinar.
About Net Driven®:
Founded in 2007, Net Driven® is a SaaS (Software as a Service) technology platform designed to provide effective and affordable online marketing solutions exclusively to the automotive industry. The Company focuses on helping dealers increase sales, profits and retention using the Internet. Headquartered in Scranton, PA, with offices in Duluth, MN, and Clermont, FL, the Company works with over 5,000 businesses across the United States and Canada. Net Driven®’s three step online marketing solution drives consumers from their living room to a dealer’s showroom. This solution includes Internet marketing, a proprietary website and comprehensive monitoring, training, analytics and support. The Company’s technology and content was developed in conjunction with independent dealers and is now available to the industry at affordable prices.